Attention Advertisers...

Women Buy Beer, Too!I just want to advise today's advertisers that we are now living in a time when women are permitted to earn their own income and even decide how to spend it. I, for one, am fed up with advertisers targeting only the male audience w

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Published June 07, 2007.Attention Advertisers...

Women Buy Beer, Too!

I just want to advise today's advertisers that we are now living in a time when women are permitted to earn their own income and even decide how to spend it. I, for one, am fed up with advertisers targeting only the male audience with their lazy "sex sells" approach. Attention advertisers: sex involves members of the female AND MALE gender. Women buy beer and music, yet we have no Speedo-clad cabana boys shaking what their Mamas gave them in our faces (and those of our boyfriends). What's good for the gander is good for the goose, so how about leveling the playing field or at least acknowledging our existence? Obviously our money is no good to you. I guess we'll just spend it cutting up our bodies to resemble the barely-clothed wanna-be porn stars in every second ad we see, and we’ll donate the rest to fighting anorexia and bulimia. Try your "sex sells" approach on promoting those causes, and be sure to let us know how that works for you.

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