Published August 31, 2006.street dumb

All right, so it's an easy fight to pick, but I'm only swinging back here; enough with the faux slacker "appeal" of those back-to-school ads by, for example, phone companies. Why is it that an advertising wanker who, typically, works a desk 9-5, lives in the 'burbs and wishes they could afford a flashier car, figures target marketing for students to be synonymous with addressing half-wits? References in saturation advertising to picking easy courses and avoiding work continue to peg Halifax's September population bloom as being a) lazy b) lazy and dumb or c) lazy, dumb and prone to believing a sympathetic view lies on the other side of the connection fee. Fella, the graduate you hire tomorrow, to live in the 'burbs and create this banality at your ad agency, won't be permitted that attitude, so why not address him/her today above that level?

3/4 wit