Advertising Fail

Dear downtown seafood restaurant, seeing what you thought was a no doubt clever advertisement makes me want to swallow my tongue in self-defence every time I drive down Barrington St. What, in the name of Saint Holy Fuck of Fishsticks, made you think that a fork morphing into a fishhook would make people want to eat? It makes me want to build a fort around my soft palate with tiny, anti-cutlery cannons. It makes me count the seconds until I reach the billboard for the other downtown seafood restaurant with happy smiling lobster man on it. The change makes me want to go there instead even more. This billboard, and I'm sure it's elsewhere I haven't seen making people clamp their teeth, is a visceral visual punch against eating, not an attestation to how 'fresh' your food is. For the love of cod, pay an ad agency that isn't clueless and get a new ad. —Taking the Ferry Instead

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