Coffee Businesses Abuse Terms Organic and Fair Trade

The roaster that supplies them is not certified organic, but by some stretch of their imagination and public trust, they feel that they can call their product organic. Similarly some coffee purveyors would like you to think that "direct trade" is comparable to "fair trade." It isn't because there is no independent, 3rd party oversight. These folks want the economic benefits for themselves of appearing to sell a higher value product, but do not support the organizations that are trying to protect the values underlying organic and fair trade food production. —Steamin' About Beans

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