Hoping to harness your inner Aretha? Head to new shop Bradshaw Pure Esthetics, now open for business on the second floor of 1539 Birmingham (in the same building that houses the Love, Me Boutique.) There, they'll make you feel like a natural (man or) woman. After all, esthetician and shop-owner Diana Bradshaw uses only certified organic products for all her treatments. "I guess I just really like the natural approach, where...there's no preservatives added." Bradshaw's trying to go green in other aspects of her business as well—from the environmentally friendly cleaning products she uses, to the organic teas and coffee she serves. "I'm trying to get everything more natural and better for the environment," says Bradshaw. The shop's been open for about a month, and offers manicures, pedicures, skin care treatments, facials, and more. For the last two weeks, veteran masseuse Jordan DeJong (formerly of the Summit Day Spa) has been booking massage appointments at the shop, too. Right now, DeJong and Bradshaw are the shop's only staff, which means customers can expect consistent, personalized treatment. "You know who you're getting and what," points out Bradshaw. Bonus: the shop's offering a 15 percent discount on all services until the end of November, and customers receive a complimentary hand paraffin dip with their first appointment. And you know what they say about complimentary hand paraffin dips—they're free! Call the shop at 404-4009.