Crayola Kids Must Choose



To celebrate the 50th anniversary of their 64-crayon box (the one with the built-in crayon sharpener), Crayola posed the following philosophical question to kids: "What does colour mean to you?" Twenty-thousand crayon-lovers responded, and the company used their answers to create eight new Kids' Choice crayon colours. You have to marvel at the ingenuity of the fine colour specialists behind the project; the eight new crayon names---giving tree, bear hug, famous, best friends, super happy, fun in the sun, happy ever after and awesome---are certainly adjectives, nouns and concepts, but they're not colours. Buying the box did help me with one question that's plagued me: what colour best conveys "awesome"? The answer: neon pink. So that's what 1989 was all about.

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