A number of things have contributed to this decision, from ever increasing rents, the slumping economy and increased competition from online, big box stores, discount retailers and grocery stores. Sales at Frog Hollow have dropped by 50 percent since 2003. After reviewing our second quarter sales, I had to make the gut wrenching decision that the business is no longer viable. While our move to Brenton Street resulted in an immediate increase in traffic and sales in June, it was simply not enough to see us through these incredibly difficult times. Closing Frog Hollow is a decision that has been very difficult to make, but we have exhausted our options over the last year and a half. Anyone who has been following our story knows that closing is a last resort for us.Hallett invites her customers to continue to support independent bookstores in Halifax, such as The Bookmark (5886 Spring Garden, 423-0419) and Woozles (1533 Birmingham, 423-7626) and to visit Frog Hollow between now and August 22 for a stock clearance sale and to “say one last hello” to staff.