Frog Hollow book store to shut doors

Owner Heidi Hallett says long-running independent bookstore to close August 22.

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Shoptalk is deeply saddened to report the imminent demise of beloved independent bookstore Frog Hollow (1459 Brenton, 429-3318). Despite a recent escape from the high rent in Park Lane Mall to a new location just down the block on Brenton Street, the business will close August 22nd. Owner Heidi Hallett explained the situation in a letter to customers on Tuesday morning:

A number of things have contributed to this decision, from ever increasing rents, the slumping economy and increased competition from online, big box stores, discount retailers and grocery stores. Sales at Frog Hollow have dropped by 50 percent since 2003. After reviewing our second quarter sales, I had to make the gut wrenching decision that the business is no longer viable.

While our move to Brenton Street resulted in an immediate increase in traffic and sales in June, it was simply not enough to see us through these incredibly difficult times.

Closing Frog Hollow is a decision that has been very difficult to make, but we have exhausted our options over the last year and a half. Anyone who has been following our story knows that closing is a last resort for us.

Hallett invites her customers to continue to support independent bookstores in Halifax, such as The Bookmark (5886 Spring Garden, 423-0419) and Woozles (1533 Birmingham, 423-7626) and to visit Frog Hollow between now and August 22 for a stock clearance sale and to “say one last hello” to staff.

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