When Louanna Murphy won Off the Cuff
, the Project Runway-style fashion competition last summer at Argyle Fine Art, she received a mentorship with Wendy Friedman, owner of Biscuit General Store (1661 Argyle Street, 425-5436). It was a chance for the NSCAD student to learn the business side of the fashion industry, and the result is that Murphy’s self-named line will now be available, starting next week, at Biscuit. Murphy says she always starts with a concept (her gorgeous 2009 NSCAD Wearable Art collection was inspired by tropical bird plumage), but here she started with fabrics and a spring palette: mauve, olive, salmon pink, with touches of faux leather and graphic black and white. Biscuit will carry a range of separates that can be mixed and maximized into various outfits, but we’re really excited for her jumpsuits--Murphy designed an impeccably fitted one at Off the Cuff. Prices range from $45-$250.