Korayne Romanchuk’s passion for floral design bloomed when she was sweeping floors at a flower shop in Calgary. Her curiousity for the art led her to put down the broom and learn for herself, by working in high-end floral design and soaking up skills from the experts around her. But the dream of opening her own flower shop didn’t bring her to Nova Scotia—the film industry did. “I’m doing this because I’m a product of the Nova Scotia film tax credit cut,” she says of her latest venture. “This is how I stay in Nova Scotia.”
Stepping away from film, Romanchuk got back into the flower world through working in wholesale, and eventually selling her own bouquets and arrangements as KoKo Mod Floral Design at farmers’ markets—a move that inspired her to open her own shop at 158 Portland Street (next to curated second-hand shop, Room 152).
“It was really interesting to me coming from a busy economy like Calgary. It had just boomed, there was money everywhere and people didn’t think twice about spending a couple of hundred dollars on flowers,” she says. “I really had to dial it back and learn and understand the industry here.”
The bricks-and-mortar KoKo Mod, which she aims to open by early April, will sell plants, flowers and handmade gifts, and focus on modern, out-of-the-box design. “I approach my work from an artistic viewpoint, it takes me a long time to put an order of flowers together,” says Romanchuk. “I love looking at the world through curious, questioning eyes. And I love sparking that in people. I’m passionate about not just flowers, but being able to share my passion with people.”