Shannon MacGregor and Sandy McInnis were sitting on a beach when they made the decision to open a shop together. It sounds like a whimsical way to go into business, but MacGregor, the designer and maker behind Earth Goddess Jewellery, and McInnis, who has a background in management and merchandising, had a solid foundation to build on—McInnis spent years selling MacGregor's stunning pieces at the Hydrostone's Lady Luck.
“She always wanted to open a jewellery store,” says McInnis of Earth Goddess Shop (5528 Kaye Street), which sells handmade jewellery, clothing and art. “We knew that we wanted everything ethically made. All of our wools are organically dyed, our silk is organically dyed, everything that we have is naturally produced.”
The shop, which opened in early November, aims to highlight the makers’ process and materials and features work from the likes of Thief and Bandit, Sarah Kelly Design, Katelyn Morse and Oh Dina! alongside MacGregor’s own jewellery.
“To be able to portray the maker’s story is so important, when you tell the maker’s story people are just drawn into that piece,” says McInnis. “I feel honoured that I can do that. It’s incredible sometimes, what it takes.”