It has been a big few years for Stefanie MacDonald
, the owner and designer of Halifax Paper Hearts
, a stationery company inspired to tell love stories and fairytales that don’t fit the standard narrative. Now, her work is sold in over 125 stores countrywide and will be debuting in the US the spring and she’s adding something new to the mix—a line of enamel pins that invites folks to carry some of her cards’ characters with them all the time.
“The stationery industry has been evolving significantly over the past couple of years, and many makers that traditionally only made greeting cards are branching out into creating lifestyle
and gift lines. When I walked into the National Stationery Show in New York City last year, I was so inspired by how card makers were expanding their lines—and diversifying their income stream–by creating pins, patches, buttons, keychains mugs and so much more,” says MacDonald. “It seemed like a natural fit to start with enamel pins for us, as our characters are relatable and lend themselves well to wearable pins.”
You can get stuck on Paper Hearts’ smiling avocado, Dartmouth ferry and gal pal pins at Kept
(75 King Street), Duly Noted Stationery
(5431 Doyle Street), Bellissimo
(2743 Agricola Street) and Coconut Creek
(162 Hector Gate).