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24twentyeight opens

A new fashion/lifestyle/jewellery boutique off Barrington

Logan Hudak and his buddy Lee Fraser, two DJs in town, have collaborated on a new business that opened this week, 24twentyeight (5181 Sackville Street, 440-7957). As they conceived of it last November, they struggled with a name. “Why don’t we use our ages?” says Hudak. “I guess it could be 25twentynine, now.”

The store is a streetwear/casual wear/lifestyle spot, offering “a bunch of new clothes” not available in stores in the area, including brand names Cardboard Robot and Kill City. Since, in Hudak’s own words, they “don’t have any money for advertising,” they’re serious about getting the word out in grassroots ways and on social networks. And to give back to the community, they want to carry local artisans, designers and craftspeople. “We want to have our finger on the pulse of the local design scene,” says Hudak. Their walls are also available for local artwork, which they’re happy to sell on consignment.

Hudak and Fraser are going to busy in the coming days, performing at Antic, the 12-hour party in Windsor, September 4 and 5, holding an end-of-summer cruise on September 15 and as well as sponsoring the DJ Olympics. Check at the store for more information on all of this.

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