The two recent crosswalk deaths in Dartmouth were caused by motorists breaking the law and plowing over innocent pedestrians legally and sensibly crossing at marked crosswalks, but the Global ads don’t have any suggestions for how the motorist team can increase crosswalk safety---by like, ya know, stopping at the damn crosswalks. It’s all on pedestrians.
Last year’s Crosswalk Safety Task Force, a body made up primarily of traffic engineers, came to a similar conclusion: the way to make crosswalks safer is to make it harder for pedestrians to cross the street. The task force insisted on the installation of the push-button-required crossing lights popping up around Halifax, and they got pedestrian-related laws amended such that for the first time since the invention of the automobile, the right-of-way is given to cars, not pedestrians.
The Global ads are also a recommendation of the task force and cost taxpayers $19,500, which was split between the province and city, says Cathy MacIsaac, spokesperson with the Department of Transportation. MacIsaac seems embarrassed by the ads, and quickly relays that they’re “old ads designed by HRM...we’ll have new ones out in the fall, for both pedestrians and motorists.” I can’t wait.