To the editor,
In response to Chris Benjamin's article "Earth attack" (Apr. 16, Sustainable City): thank you. The article was a necessary call to attention that isolated, one-day efforts will not be enough to reverse our current culture of environmental exploitation.
However, Benjamin's cynicism misses the mark in an important regard. Earth Day provides a once-a-year platform for environmental groups to take advantage of (sometimes elusive) media and public attention. This generates a lot of awareness and much of the desperately needed funding that propels the positive work these groups do all year round.
The staff and volunteers who are working tirelessly to create positive change for the environment need to use these all-too-rare occasions to bring profile to their efforts, which do have a lasting impact.