Environmental group slips up with Tim Hortons giveaway

Do you have any ideas for better green promotions?

The Environmental Services Association of Nova Scotia is an organization that represents business in the environmental services field---evidently a self-defining group that includes everything from academics to engineering firms to composting facilities to law firms. Think: consultants that help other businesses and governments meet environmental regulations. According to its website, ESANS is "dedicated to the promotion of environmental products, services and organizations within the environmental industry." The organization hosts a variety of events geared toward such industries.

Many of the people working for these firms have helped nudged Nova Scotia in a much more enviro-friendly direction, and we are without a doubt a better place because of them.

But we live in a cynical age, and it doesn't take much for people to think, "oh, this is just so much more bullshit coming down the pike." Case in point: this morning The Coast office received the monthly ESANS e-bulletin, complete with the following notice of the "weekly give-away," a promotional tool used to keep people engaged with the org:

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