On her self-produced third album, it is clear early on that Costelo is aiming for pop over jazz, brevity over expansiveness, with confidence in her voice to hit the target. One misstep is a consonant-clunky dance number, “Count to 10.” Everything else feels new even if it might evoke the Shangri-las, Doug Riley, Carole King or Duffy. Backup singers, echoes and the NS Community Choir enrich various tracks without being over-utilized. Keeping it simple while holding one’s attention is a tricky task these days. Erin Costelo’s songs stir up the sense that today’s top 40 is missing something.
Of course it is.