If the British Friendly Fires were a Canadian band, they'd be from Montreal and they'd be out all night dancing on Ste-Catherine. Bringing to mind the electro-pop of acts like Hexes and Ohs, the Friendly Fires are warm and sparkly. Their debut self-titled album is a mostly dancey affair but you can hear some nerdy indie kids with glasses behind those synthesizers. But while the sounds and lyrics on tracks like "Paris" and "White Diamonds" feel innovative, others seem more of a throwback to '90s dance music.
The sound can get repetitive, but there's plenty of energy here and the potential for a sound less like a dance-club PA.