At checkout, customers are handed a sheet of paper reading "I (heart symbol) Frog Hollow because..." and, if they choose, they can write in the reasons they support the Frog. The store offers to pay the GST for those who do, "but lots of people turn that down," says Hallett.
The demonstration of customer love is part of Hallett's negotiation with Park Lane management to roll back a large rent increase. The increase came last March, and was part of her long-term lease on the space, but Hallett argues that between economic duress in general and hard times for indie bookstores in particular, now's the wrong time to be hitting up small-time business people for more rent. Looking at all the empty storefronts on Park Lane's second floor, I can't disagree.