What's in a name? That question sent HRM councillors into convoluted conniption fits Tuesday, as they toyed with councillor Linda Mosher's suggestion that the name of Halifax Regional Municipality be changed to Greater Halifax.
While Mosher's intention was clear, the suggestion immediately got bogged down in parliamentary processes, and for two hours councillors haggled over just what exactly they were trying to do. Most councillors initially seemed OK with letting economic development and tourism promotion staff call this place whatever they want for advertising purposes, but some councillors wanted all the road signs, logos on city trucks and so forth changed, at least over time, while others objected to any expenditure at all for those purposes. A suggestion that the issue be tossed to the District Boundary Review Committee to study was amended to say the committee would deal with after it completed its district review work, but then a councillor pointed out that the committee wouldn't exist after it finished its work, a point that was met with a collective shrug.
Finally, councillor Jackie Barkhouse lost her typical cool and argued that re-branding of an entire city shouldn't be done on the fly at a confused council meeting. "Branding is a proper exercise that has to be done in a proper manner," she said.
That observation gave councillors pause, and they punted the entire name-change issue into the undated future.