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Just watch it

Nike's "Write the Future" ad is one of the best commercials ever


Normally I'd be embarrassed to blog a YouTube vid that's both old (it went up a month ago) and popular (15 million views). But this three-minute Nike ad, starring a bunch of soccer greats plus other celebs including Swiss tennis legend Roger Federer and Homer Simpon, is so amazing it should have 15 billion views. It's easily one of the greatest commercials that's ever been made. I dunno if that makes "Write the Future" a triumph of filmmaking, or a triumph of capitalism---although I'm happy to watch yet again to try and figure out.

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