Have you noticed large full colour advertisements pasted to the construction fences at the Art Gallery on NS on George Street, or outside the Lieutenant Governor's residence, or on closed gas stations and other construction fences around town? These would be ads for Coke products, Axe boy's perfume, the Junos and other big corporate clients. The locations would be private and public property and the posters are plastered up at night, in secret, on waterproof paper. They are sneaky, sneaky, sneaky intrusions into the public eye space. They are in violation of municipal regulations and they violate advertising business ethics and community standards. Can you guess where the home base of the sneaky rogue advertising agency? It's Toronto of course. The agency boasts they "Hit the streets with wild postings! This eye-level, in-your-face medium talks directly to your urban market. We make sure your message is highly visible on construction hoardings all around town. We are the largest wild posting agency in Canada, offering posting services in eleven major centres across the nation."
"This in-your-face medium makes a screaming statement on the streets, capturing the attention of consumers. We use blocks of repeating image to build large, highly visible displays so that your high-impact campaign will be hard to miss!"
Once upon a time its was just a Toronto blues guitarist cruising the streets of Toronto putting up posters to advertise his gigs at bars and clubs. Now it's a bunch of business people attempting to whore our public spaces across Canada to corporate multinationals. They are taregting 11 large cities to date.
They also claim to rise "to the needs of many local non-profit organizations striving to build social awareness for the benefit of the community.", which seems to be sheer bullshit at this point.
So you know what to do when you see these corporate ads on a plywood wall. Adjamming, or spraybombing to obliterate the product, or just pull the whole thing down. They peel off easily in the rain. It's your duty.
By Bill Savary