I'm already as excited as a human can possibly be about an online bracket about news, and it's only day two. If you are confused and irritable at the sight of this a) how did you get into my body? and b) maybe go here to read up and figure out what's happening? And, behold! The full bracket.
Today's HOT match up is Buzzfeed vs. allNovaScotia.com in the newbie category, and The Chronicle Herald vs. Maclean's in the dusted wig category. The tension is palpable and you can cut it with a knife and taste it and probably even do other things with it, you sick fuck.
But first, here's a rundown of yesterday's bloody massacre. In the new media category, Upworthy handed ProPublica their ass in a really earnest, pleading, lefty guilt-soaked way, 56 to 43. It was close, but you just couldn't keep yourself from clicking on Upworthy, it seems. That poll truly died as it had lived.
The New York Times barely broke a sweat taking Metro to the mat, 83-16. You get what you pay for! ...said the person who works for a free alt-weekly. Whatever! We're different and we aren't even on the poll so put your comments in your pocket.
On to this week, and it's a big one. For new media, that peddler of pop culture, that vendor of vintage, that purveyor of pussycat gifs, that merchant of media: Buzzfeed. Your number one source of quizzes, giant black holes in which to throw all of your free time and Jennifer Lawrence, will everyone's favourite OMG CUTE WTF repository LOL all over its opponent? Or FAIL tragically? allNovaScotia.com pulls on its gloves and puts a thin layer of Vaseline on its face to prep for battle. It's local. It's behind a paywall. It's keenly focused on local business and politics. They practice the ancient and deadly art of beat reporting. Will their tenacity win you over? Or will you just decide to go with something that's free because $30 a month is like two lunches in the north end at least?
Ubiquitous vs. mysterious, let's go.
In the old media category is the mighty Chronicle Herald vs. the national Maclean's. There are some good eggs at the Herald (hi, Stephen! hi, Lezlie!) but they also hired Peter Duffy and Bill Spurr so keep that in mind. Having seen the Herald office for the first time this weekend I will say it's pretty amazing in there. Like compared to that office I may as well be writing this from a trench I dug by myself. Today The Herald, with their complicated mix of great and absolutely horrible writing, goes up against the OG controversial headline crafters, Maclean's. Knowing positively no one with a Maclean's subscription, I won't be able to tell you too much about it except for remembering the keenly felt sensation of intense and unspoken competition with your peers/wanting to please parents whenever that yearly Maclean's Guide to Canadian Universities came out. Like, was your school even on it? God, Trish, you might as well be enrolled in Trench You Dug By Yourself University. Go Trenchies!
Enough of this nonsense, please vote now: