Objectified

Directed by Gary Hustwit (Plexi Productions)

Regular people are seen but not spoken to---only about---in transitional shots and sequences from one industrial designer or design writer to the next. In this documentary about “our complex relationship with manufactured objects” we get the stories from talking heads, but none from average people who’ve developed a devotion to or reliance on this or that thing; why they choose this object over the other. Isn’t that the end of design: to be used by people? Hearing from both ends of this process is necessary. To that end, the best bit comes at the end of Objectified when New York Times Magazine columnist, Rob Walker, puts it plainly that we get attached to things for emotional or psychological reasons, which opens our minds to the possibility of design. This is where it all starts, or should’ve in Objectified.

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