Smoke ad mirrors

Even if the laws are being skirted, rather than flouted, how is it morally justifiable for your paper to carry these ads?

To the editor,

I was amazed to see a full-page ad for duMaurier cigarettes in the recent edition of The Coast on March 12.

There is a big, bold image of duMaurier's product sitting in a prominent place in a publication geared to a wide audience, including teens. Surely this is in contravention of Canada's laws against tobacco advertising. The idea that duMaurier is promoting a difference in their product with that tiny picture of their "finer-cut tobacco" is risible.

Even if the laws are being skirted, rather than flouted, how is it morally justifiable for your paper to carry these ads?

Very suspect dealing, suggesting a very suspect publication. You've certainly dropped a few notches in my estimation.

I expect better from Canada's media.

---Geoffrey Allen, Halifax

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