The Age of Persuasion: How Marketing Ate Our Culture

Terry O’Reilly and Mike Tennant (Knopf)

On the cover of The Age of Persuasion is a cow and a no-name sneaker. Between the two images sits a sentence: “Remember when cows wore brands and you wore sneakers?” It’s with that thought that Terry O’Reilly and Mike Tennant---researchers, writers and producers of CBC Radio’s series The Age of Persuasion---open the history books of advertising and chronicle how society has progressed from simple media to multimedia; program sponsorship to ad clutter. Filled with anecdotes of successful---and not so--marketing campaigns, O’Reilly and Tennant intelligently argue that advertisers often break the “implicit contract between advertisers and consumers which…promises that advertisers must give you something in exchange for their imposition on your time, attention and space.” The Age of Persuasion is well worth a read, if only to learn what current entertainment was created specifically for ad campaigns: Guinness World Records and the Tour de France, to name just a couple.

About The Author

Support The Coast

At a time when the city needs local coverage more than ever, we’re asking for your help to support independent journalism. We are committed as always to providing free access to readers, particularly as we confront the impact of COVID-19 in Halifax and beyond.

Read more about the work we do here, or consider making a donation. Thank you for your support!

Comments (0)

Add a comment

Add a Comment

Get more Halifax

Our Thursday email gets you caught up with The Coast. Sign up and go deep on Halifax.