Brittany Dawn Connors has been making unique clothing in Halifax for 10 years, from alternative styles with her former line Defective Stitching to her current vintage and pin-up inspired Vivacious Vixen. With a dream of opening her own shop, she mostly sold her styles online and to friends until last summer she went for it, posted a Kjijiji ad seeking space and got a response in no time that lead her to open the sassy Vivacious Vixen Apparel at 6092 Cunard Street.
Though Connors sells a whole slew of fashions from Canada, the US and UK, she calls herself a “one-woman army”, making 50 percent of the clothing you’ll find in store—which range from throwback style office wear to unique accessories to doughnut-printed undies. “I buy fabric before I ever think about what it's going to be,” she laughs. “I take it home and it tells me what it’s going to be.” And if that's inspired you to do some fabric hunting of your own, Connors does custom designs as well.