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Vivacious Vixen carries on

Despite a strange robbery, the Cunard Street boutique will re-open in Dartmouth


Vivacious Vixen's Cunard location, pre-robbery
  • Vivacious Vixen's Cunard location, pre-robbery

The babelicious fashions at Vivacious Vixen Apparel (6092 Cunard Street) will be gracing the racks at a brand-new Dartmouth location in the very near future. Owner, designer and seamstress Brittany Connors, says she chose 86 Portland Street because the area is becoming its own little shopping district.

“I have two friends with businesses on Portland,” says Connors. “And in the last few months they have had two new clothing boutiques open as well.” Her plans to add a third new clothing store to Portland were threatened when her Cunard Street shop in Halifax was robbed in the early morning hours of November 14. In addition to the merchandise and cash register, Connors says the perps took everything they thought was worth money. “Seemed like they just grabbed what they could,” says Connors. “Some fabric, and dog food samples and a water bottle for my water cooler—which was weird, too.”

What isn't weird is the outpouring of support Connors received from family, friends and fans. In the days following the robbery two friends independently established crowdfunding campaigns, a performance group held a variety show fundraiser and a local bakery sold cookies and donated the proceeds.

“Honestly, it's made me cry harder then the robbery,” says Connors. “The amount of even just kind words has been so amazing. It makes me realize there are definitely more good people than bad.”

Connors is looking forward to dressing good people once again. Her sister-in-law gave her a barely-used sewing machine and she'll start stitching up a sassy storm once her new location is ready. In the meantime, the support she's received has enabled Connors to order some fabulous new stock.

Connors says she'll likely open the first weekend in December. You can follow her progress here. 

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