“We’re a lot goofier and warmer and personal than that name would project,” says co-owner Joshua Counsil. The new name is rooted a lot more in the three ex-engineer’s personalities and history together—their buddies at Breakhouse described them as “drunk robots”, but these beer connoisseurs saw more in themselves than that. Counsil said that it was music that brought himself Angus Campbell and Doug Kehoe together in university, “and it’s what kept us coming back,” says Counsil.That music vibe is brought to life in the adorable new logo: a robot head fashioned out of a boom box.
“Beer is a social symbol and associated with good times,” says Counsil, and that’s what they’re all about. The brewery will officially open at 2736 Robie Street within the next few weeks, with the tap room to follow in August. Look out for music events, new branded swag. And one last important detail from Counsil? “Growing up is over rated.” Amen.